Davuud Ghani
I build the brands, and the AI systems behind them, that let a business move faster without losing itself.
The business moved on. The brand stayed where it was.
Most growing organisations reach a point where the business has moved on and the brand has not. The firm has merged, grown, or changed what it sells and who it sells to, and its name, identity and story still describe the company it used to be. That is the brand gap, and it gets more expensive the longer it runs.
I close it, from the strategy and identity through to the systems that keep a brand consistent once AI tools and dozens of people produce work in its name. The brand work runs through Pivitt, the consultancy I founded in London. The systems started as the ones Pivitt runs on.
The brand falls behind the business
The brand no longer describes the business. Acquisitions, new services, new markets and a bigger team leave the name and the story describing a smaller company.
The work drifts from the brand
The brand on paper and the brand in the market drift apart, one sales deck, proposal and campaign at a time, as more people produce work in its name.
Pivitt runs on AI systems I built. Now I build them for other businesses.
A company memory the AI works from, a portal that turns client emails into briefs, a brand system that checks every draft, a pipeline that produces finished documents, and an outreach system that wins the next conversation. Together they let a small senior team work at the pace and accuracy of a much larger one.
See the systems and the numbersWhat the work has delivered.
Helped scale a start-up investment business past £40M in revenue in eighteen months.
Helped grow a UK home services business from £300k to £2.18M in revenue, 118% above target.
Assets produced across an 8-year BMW Group partnership, 160+ campaigns.
Conversion growth for a global music group.
Assets produced in total, across every client and channel.
Lower cost per conversion than the account average across all spend, for the 1st Formations campaign.
Committed revenue for the coming quarter, three months after my own AI systems went live.
Revenue in view, committed revenue and pipeline together, over the same three months.
Strategy, identity and the work that ships.
C-Quest
Brand strategy and identity · KEO GroupA respected Gulf cost consultancy whose brand still read like a department of its parent. An independent position, identity and website, so it walks into the room as the firm it has become.
Black Mule
Positioning, identity, website · KEO GroupA GCC redevelopment specialist positioned against seven investors and redevelopers. A first engagement that expanded into work across the wider KEO group.
BMW Group
Brand operating partnershipCampaign, event and production work across BMW, MINI and BMW Motorrad, held to one system: 200,000+ assets produced across an 8-year BMW Group partnership.
C-QuestBlack MuleBMW Group
MINI x Fair Shot
1st Formations
Future Planet Capital
Big Metal London
Hyperloop Recruitment
Pansports
BMW MotorradWhat clients say.
“The team at Pivitt offer so much more than creative support and production, the ability to offer guidance and advice on bigger strategic objectives is exceptional.”
“Since we started working with Pivitt, our expectations have been exceeded. Another important element for us is the team’s ability to maintain the same quality even when the deadline is very short.”
“Great experience working with Davuud and the team. The design styles were great, striking the right balance between professionalism and visual appeal, and it’s clear a lot of thought went into understanding our branding and how we like things presented.”
Four ways in, each scoped to what you need.
A senior sounding board for founders, CEOs and marketing leaders when the business outgrows its brand: positioning, architecture, and what to build in what order.
AI systemsBuilt and runA brand system AI can follow, an operating memory, brief capture and document production, built around your team's rules and measured from day one.
Speaking and workshopsPer sessionTalks and team workshops on brand systems for AI, the brand gap and keeping a brand consistent at scale.
Brand projectsThrough PivittStrategy, identity and campaigns delivered by Pivitt, the consultancy I founded, with me leading the work.
Every engagement is scoped and priced to the business before it starts. Write to me with what you are trying to change.
What people ask before the first call.
What does Davuud Ghani do?+
Davuud Ghani is a London brand consultant and the founder of Pivitt. He sets a business's position, identity and story, and builds the AI systems that keep its work on brand and moving quickly, from a company memory to a brand system AI tools can follow.
What AI systems does he build for businesses?+
Systems built around the work a team already does: an operating memory the team and its AI tools work from, brief capture that turns client emails into tracked briefs, a brand system with written rules and checks, document production from one source, a daily brief and weekly review, and research and outreach. Each one started as a system Pivitt runs on.
Who does he work with?+
Founders, CEOs and marketing leaders, mostly in professional services, property and investment, usually when the business has outgrown the brand it started with or the team is losing time to manual work.
How does an engagement work?+
It starts by mapping where the brand has fallen behind the business or where the team loses time. Then the position, the rules and the systems are built around the work already being done, run on live work and measured. Every engagement is scoped and priced to the business before it starts.
What has the work delivered?+
200,000+ assets produced across an 8-year BMW Group partnership, helping scale a start-up investment business past £40M in revenue in eighteen months, and helping grow a UK home services business from £300k to £2.18M in revenue, 118% above target.
Where is he based?+
London, working with clients across the UK and worldwide, in person and online.